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American Salon
Magazine
Art & Creative Director
12/2017 - PRESENT
Creative Direction of American Salon Magazine print magazine, website and digital app. Creation of digital content for social media promotions and graphics, including motion graphics, animations and video. Design and produce weekly email campaigns. Responsible for all presentations, proposals and collateral print materials
JOLA INTERACTIVE
CREATIVE DIRECTOR
5/2011 - 11/2017
Creative Direction of all print and digital creative projects including web sites, advertising, & collateral from concept to development and final production for clients specializing in the Home Décor and Real Estate industries. Extensive experience overseeing photo shoots for both still product and live model. Managed a team of junior art directors and production staff, including web programmers/developers and digital specialists.
Clients: The Bramble Company, Steven Shell, Elaine Smith, Butler Specialty, Thor Equities, The Mall at Bay Plaza, Saddlemans, Woodbridge Furniture, Mottahedeh, Walters, Regina Andrew & Jaipur among others.
CRAFT MARKETING
CREATIVE DIRECTOR
1/2008 - 4/2011
Oversaw creative projects including advertising, catalogs, web sites, collateral and sales materials from concept stage to development and final production. Managed a team of junior art directors and production staff.
Clients: Uttermost, Lazy Susan, Texture Home Decor, Moe’s Home Collection, Arte Italica, Napa H&G, Artisan House, American Brass & Crystal, The Phillips Collection, Elaine Smith, SwitchFlops, Caffco, Our Name is Mud, Crystorama, Alexa’s Angels
AGENCY212
ART DIRECTOR / SENIOR ART DIRECTOR
10/2002 - 12/2007
Art Direction of advertising, collateral and sales materials for a wide range of clients from fashion to media to hospitality. Worked with account group and marketing team to conceptualize advertising, promotions and packaging proposals to prospective new business clients. Design, production and layout of advertisements, collateral and presentation graphics.
Clients: Liz Claiborne, Steve Madden, Ellen Tracy, Mandee, Warnaco, Loews Hotels, HIT Entertainment, Millennium Hotels, Pennzoil, Quaker State, Dannon
AVRETT FREE + GINSBERG
GRAPHIC DESIGNER / ART DIRECTOR
2/2001 - 9/2002
Design and production of advertisements, retail packaging and direct-mail collateral for a broad range of clients. Retouching of film and conventional art for both fpo and final output.
Clients: Bacardi, Liz Claiborne, Hoffman La Roche, Van Cleef & Arpels, Thomson Financial, Financial Times, Lorillard, Ralston Purina, Upjohn, Zenith
ENTERTAINMENT DEVELOPMENT GROUP
DESIGN DIRECTOR
4/2000 - 1/2001
Art directed/designed interior & exterior oversized signage, backlit duratrans graphics, banquettes & seating, advertising & marketing materials for Bar Code & Galactic Circus, a $10 Million dollar Times Square entertainment venue. Oversaw team of designers; worked with Marketing Team to conceive and implement weekly & monthly sales promotions. Responsible for setting graphic standards for U.S. and Australian sites.
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ACHIEVEMENTS
Bramble Company 2016 rebranding campaign earned a 28th Annual Arts Award Nomination.
Jaipur Catalog Design won the 2011 Graphic Design USA Award
EDUCATION
The School of Architecture of The City College of New York
Bachelor of Science in Architecture
SKILLS
Expertise with Adobe CC applications such as InDesign, Photoshop, Illustrator, After Effects, Media Encoder, Dreamweaver, Muse & Bridge. Sketch, MSWord, Powerpoint, and Keynote. Magazine publishing via TruEdit. Knowledge of HTML, CSS, Bootstrap and web best practices. Responsive website design for desktop and mobile platforms. Print production, Macintosh System troubleshooting. Trained in typography, color theory and formal design.